The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion [Hardcover]

John Hagel III (Author), John Seely Brown (Author), Lang Davison (Author)

Publication Date: April 13, 2010

In a radical break with the past, information now flows like water, and we must learn how to tap into its stream. Individuals and companies can no longer rely on the stocks of knowledge that they’ve carefully built up and stored away. Information now flows like water, and we must learn how to tap into the stream. But many of us remain stuck in old practices—practices that could undermine us as we search for success and meaning.
In this revolutionary book, three doyens of the Internet age, whose path-breaking work has made headlines around the world, reveal the adjustments we must make if we take these changes seriously. In a world of increasing risk and opportunity, we must understand the importance of pull. Understood and used properly, the power of pull can draw out the best in people and institutions by connecting them in ways that increase understanding and effectiveness. Pull can turn uncertainty into opportunity, and enable small moves to achieve outsized impact.
Drawing on pioneering research, The Power of Pull shows how to apply its principles to unlock the hidden potential of individuals and organizations, and how to use it as a force for social change and the development of creative talent.
The authors explore how to use the power of pull to:

The Power of Pull is essential reading for entrepreneurs, managers, and anybody interested in understanding and harnessing the shifting forces of our networked world.

A reader review from

A book on massive networking, self-organization of social systems, and social action learning that change the world, November 5, 2010 – By Eugene Pustoshkin (St. Petersburg, Russia)

Essentially, the book is about the strengthening of the collaboration mindset. The emergence of this collaboration mindset is accompanied by the shift from so-called "push" economies (in which all decisions and processes tend to follow linear top-down/bottom-up schema) to "pull" economies (in which decisions and processes occur in a manner of spontaneous self-organization and social action learning conducted by individuals who proactively participate in learning communities). Practical hints are given how each and every individual can start transforming one's own life and learn to swim in the emerging ocean of social interconnectedness.